Community Guidelines

The Short Version

Be honest. Be respectful. Protect children. Don't game the system.

If you do those four things, you'll almost never run into trouble on ZuKeepr. The rest of this document explains what each of those means in practice.

1. Be Honest

Honesty is the foundation of trust on ZuKeepr. Parents trust daycares with their children. Daycares trust parents to provide accurate information. We trust everyone to represent themselves truthfully.

What this looks like in practice

• Use your real name on your profile, or a name your daycare publicly operates under;
• Provide accurate information about yourself, your family, or your daycare facility;
• Make sure your daycare's listing reflects what you actually offer — capacity, hours, services, ages accepted, pricing;
• Keep your information up to date if anything changes;
• Only review daycares you've actually used through ZuKeepr, and write what you genuinely experienced.

What's not okay

• Creating fake accounts, using a fake name, or pretending to be someone you're not;
• Listing services or capacity you don't actually offer;
• Writing reviews based on hearsay, secondhand stories, or about a daycare you weren't enrolled with;
• Asking for or offering payment in exchange for a positive review;
• Coordinating with others to leave fake reviews — for yourself, or against a competitor.

2. Be Respectful

ZuKeepr exists because childcare is one of the most important decisions a family makes. Conversations on the Platform can be emotional, especially when something goes wrong. Disagreement is fine. Disrespect is not.

What this looks like in practice

• Speak to others the way you'd want to be spoken to;
• Keep messages on-topic — focused on the care of children, applications, or enrollments;
• If you disagree with a review, you can reply (daycares) or move on (parents);
• Give people the benefit of the doubt; assume good intent.

What's not okay

• Insults, slurs, name-calling, or personal attacks;
• Hate speech — content that promotes violence or discrimination against people based on race, ethnicity, national origin, religion, disability, sex, gender identity, sexual orientation, age, or family status;
• Threats, intimidation, harassment, or stalking;
• Sharing private information about others without their consent (doxxing);
• Retaliating against someone for leaving a review or reporting a concern.

3. Protect Children

Children's safety and privacy come first on ZuKeepr. Everyone on the Platform shares responsibility for protecting the kids whose information passes through it. ZuKeepr helps families make more informed decisions about childcare, but the safety of any individual child is the joint responsibility of the parent and the daycare.

What this looks like in practice

• Treat children's information — names, dates of birth, medical details, photos — like the sensitive information it is;
• Daycares should limit access to child information to staff with a genuine need to know;
• Parents should make sure they have legal authority to share information about a child before doing so;
• If you see something unsafe involving a child, report it: to local emergency services first, then to the relevant child protection or licensing authority, then to ZuKeepr.

What's not okay

• Posting, sharing, or distributing any content that sexualizes, exploits, or harms minors;
• Photos of identifiable children without verifiable consent from a parent or legal guardian;
• Sharing child information with anyone outside the care arrangement;
• Using ZuKeepr to gain access to a child you don't have legitimate care responsibilities for;
• Anything involving a child that you wouldn't want a parent, regulator, or judge to see.

4. Don't Game the System

ZuKeepr's value comes from being a real, working marketplace. When people try to manipulate the system — to dodge fees, to inflate their visibility, to take business off-Platform — it hurts everyone else who's playing fair.

What this looks like in practice

• Use the Platform the way it's intended: parents apply, daycares respond, tuition flows through the Platform;
• If you have questions about pricing, fees, or features, ask us — we'd rather explain than have someone work around them;
• Cancel subscriptions you no longer want; don't try to dispute charges you authorized.

What's not okay

• Daycares: collecting tuition for ZuKeepr-matched families outside the Platform — this is a violation of the Daycare Agreement, by any method (cash, cheque, e-transfer, payment apps, direct invoicing, etc.);
• Creating duplicate or multiple accounts to dodge limits, fees, or restrictions;
• Submitting applications with no genuine intent to enroll;
• Scraping, automating, or bulk-pulling content from the Platform without permission;
• Filing chargebacks for legitimate charges without contacting our support team first;
• Manipulating reviews, ratings, or search rankings through coordinated activity.

5. Photos, Listings, and Other Content

If you upload photos or content to ZuKeepr — whether you're a parent uploading a profile photo or a daycare uploading facility images — keep these guidelines in mind:

Photos

• Use photos that accurately represent you, your family, or your facility;
• Don't upload stock photos of other facilities and present them as your own;
• If a photo includes other people (including children), make sure you have their consent — or, for children, the consent of their parent or legal guardian;
• No photos with explicit, suggestive, or otherwise inappropriate content.

Listings (daycares)

• Describe what you actually offer, not what you wish you offered;
• Be specific about pricing, age ranges, hours, and services — vagueness leads to mismatched expectations;
• Don't copy listing descriptions or marketing language from other facilities;
• Keep your listing current — update it if your offerings, capacity, or pricing change.

Profile content

• Keep it relevant to ZuKeepr's purpose: childcare;
• No promotional content for unrelated businesses;
• No URLs to external sites that aren't relevant to childcare services.

6. Reviews

Reviews are one of the most valuable parts of ZuKeepr for parents making decisions. They're also one of the easiest places for things to go wrong if we're not careful. Here's how to do them right.

If you're a parent leaving a review

• Only review a daycare you've actually enrolled with through ZuKeepr (and at least 14 days into the enrollment);
• Write what you genuinely experienced;
• Be specific — what worked, what didn't, why it mattered to your family;
• Don't include identifying information about specific staff members, other families, or other children;
• Stick to your own experience; don't speculate about other people's;
• If your concern is serious (safety, neglect, abuse), report it to ZuKeepr AND the appropriate licensing or child protection authority — not just in a review.

If you're a daycare receiving a review

• Read it before you react;
• If you want to respond, you can post one public reply per review (editable within 24 hours);
• Respond professionally — your reply is read by future prospective families;
• Don't share private information about the reviewer in your response;
• If you believe a review violates these Guidelines, flag it for ZuKeepr to review;
• Never retaliate against a parent for leaving a review, including by terminating their child's enrollment in response to the review itself. This is a serious violation.

7. Messages and Communication

ZuKeepr's messaging tools are for one purpose: communication between parents and daycares about care arrangements. Treat these messages the way you'd treat a professional email.

• Keep messages relevant to applications, enrollments, or active care;
• Be clear, polite, and prompt;
• Don't use messages to solicit unrelated business or to push parents and daycares off-Platform;
• Don't send the same message in bulk to many users;
• Remember that messages may be reviewed by ZuKeepr for safety, fraud prevention, or legal compliance, and are retained for up to thirteen (13) months (longer where retention is needed for legal, safety, or dispute reasons).

8. When You See Something

If you see content, conduct, or communications on ZuKeepr that don't fit these Guidelines, please tell us.

• Use the report button on the specific item (review, listing, message, profile) where available;
• Or email support@zukeepr.com with a description and any supporting screenshots;
• For urgent safety issues involving a child, contact local emergency services first, then the appropriate child protection or licensing authority.

We review every report, but we don't always share the outcome — sometimes privacy or fairness to the reported user requires us to keep that confidential. Either way, we appreciate the help.

9. What Happens If You Don't Follow These Guidelines

If you violate these Guidelines, the consequences depend on the severity and pattern of what happened. ZuKeepr may, at our reasonable discretion:

• Send you a warning and ask you to correct the behaviour;
• Remove specific content (a review, photo, listing, or message);
• Limit your ability to use certain features for a period;
• Suspend your account temporarily;
• Permanently terminate your account;
• Ban you and any related accounts from future use of the Platform;
• Where appropriate, report the matter to law enforcement, child protection services, or licensing authorities.

Some violations — particularly those involving harm to children, fraud, retaliation against reviewers, or unauthorized operation — may result in immediate permanent termination without prior warning. The Acceptable Use Policy describes the enforcement process in more detail.

If you believe an enforcement action was made in error, you can appeal by writing to support@zukeepr.com within thirty (30) days.

10. Changes to These Guidelines

We may update these Guidelines from time to time as the Platform evolves. Material changes will be communicated via email or in-app notice at least thirty (30) days before they take effect. The current version is always available at the link in our footer.

11. Contact

Questions about these Guidelines? Reports of conduct that doesn't follow them? Get in touch:

ZuKeepr Inc.

914 Graythorpe Place, Victoria, British Columbia, Canada

support@zukeepr.com

zukeepr.com

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