Brightwheel Pricing Explained for Daycare Owners
If you've searched for brightwheel's price, you've probably noticed there isn't one on its website. Brightwheel quotes each program a custom price. Here's how that works, what to ask before you sign anything, and how to compare daycare software costs fairly.
How brightwheel prices its software
Brightwheel's pricing page asks you to fill in a short form instead of picking a plan. According to the page, it uses these details to customize your pricing:
- Your role (director, staff member or parent)
- Whether your center is open and enrolling, or opening soon
- Your maximum enrollment capacity, from 1 child up to 100 or more
- How many locations you run: 1, 2 to 9, or 10 or more
- Your state or region
The page says the platform includes more than 100 features across billing, parent communication, attendance, learning, admissions and staff management. It doesn't list plan names, tiers or prices, and it doesn't state contract terms, cancellation terms or payment processing fees. To get those, you'll need to talk to their sales team. (Source: brightwheel's pricing page.)
Questions to ask any daycare software company before you sign
Whichever software you're considering, these questions turn a sales call into a fair comparison:
- What will I pay each month at my current size, and at the size I expect next year? Ask whether the price is per center, per child or per staff member.
- What does it cost to collect tuition? Ask for the exact card and bank-debit processing rates, and whether the company takes any commission on tuition.
- Who pays the processing fees: my daycare or the families?
- Is there a contract? Ask about its length, cancellation terms and any setup or onboarding fees.
- Is there a free plan or trial, and what happens when it ends?
- Which features are included at my price, and which cost extra?
- Can I export my roster and billing history if I leave?
Get the answers in writing, so you can compare quotes line by line.
How Zukeepr prices it
We publish our price because we think small daycares shouldn't need a sales call to find out what software costs.
| Zukeepr | |
|---|---|
| Free plan | Roster, attendance, daily logs, invoicing and payments, free for up to 20 families |
| Premium | $11.99/month for unlimited families and up to 5 locations; first month free for first-time daycare subscribers |
| Commission on tuition | None. The full tuition rate goes to your daycare |
| Platform fee | $3 per invoice, paid by the parent, not your daycare |
| Contract | None; cancel anytime |
See Zukeepr for daycares or compare plans.
The bottom line
Custom pricing can work well for larger programs with complex needs. For a small daycare, a published price makes it easier to budget and compare. Whatever you choose, ask the questions above and get the full cost, including payment fees, before you commit.
Brightwheel is a trademark of its owner. Zukeepr is not affiliated with brightwheel. Brightwheel details are from its public pricing page as of October 2026 and may change.
